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Ant Jackson
Ant (she/her) is a freelance Creative Director and Consultant, most known for writing Lidl’s tagline ‘Big on Quality, Lidl on Price’. Formerly a Marketing Manager, Ant retrained as a copywriter and went against her lecturers’ advice with a cheeky stunt that got her foot through Adland’s door. Since then, she’s created many effective and award-winning campaigns for leading agencies, brands and non-profits. Ant hasn’t always found her ADHD easy to manage, but believes that it does have some creative merits, if self-awareness, self-care and self-love are practiced too.
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